Contact Us
sales@innov8sales.co.za / info@innov8sales.co.za
+27 82 417 2544
Innov8 is a team of creative, experienced and adaptable individuals who are dedicated to “finding the better way”. This team harnesses marketing, sales, leadership and IT skills to deliver a solution that increases sales and brand recognition and awareness within a targeted, specified audience with tailor made communication born out of the huge shift that created the “new normal” and all the customer expectations that follow. We provide valuable, targeted offers and information to selected customers using cost effective electronic communications that hugely improve your reach and frequency at a much lower cost.
How we do this
Chatbots
Innov8ive using a text message-based platform such as WhatsApp, intelligent chatbots follow a customised conversation flow chart when communicating with customers on their cell phones. This flow chart provides immediate and clear answers, information and responses to customers about your product. The customer responses and queries and choices are also logged into the database to build an understanding of where your product is well accepted and where it needs more information or explanation to match the customers need. Additional information or marketing will then be channelled in those areas.
This system also provides a cost effective and rapid method of doing market or product research in a sample size of your choice. This could be useful in several ways from validating marketing campaigns amongst pilot groups or testing new product concepts or pricing. The campaign or offering can be tested in the sample and then adapted and fine tuned as required providing a much more effective mass campaign to all customers.
Should the Chatbots not be able to provide a satisfactory response an option to be contacted by an agent will be offered.
Response Database Reporting
Responses, queries and choices are all logged in the systems database, which generates reports based on the relevant data and also action reports for example please contact this customer about this specific area of the product offering. These reports are also extremely useful when doing the market research discussed before. As the interactions with the customers grow over a variety of products the database will allow for very specific targeted interactions to be had and potential Innov8ive co-marketing opportunities will emerge for example a new 4x4 may be offered to customers who have indicated interest in outdoor activities or game lodges. There may also be opportunities for the two offerings to co-market for example a test drive weekend at a game lodge for a discounted rate may be offered
CGA videos and infographics
There are various ways that can be used to interact with the customer, that avoid the irritation of large amounts of text to be ploughed through by the customer. Innov8 has found the Computer Graphic Animation videos, with specific parameters around duration and content levels, are an effective means of communicating brand offerings to the customers. They can be viewed at times that are convenient for the customer which results in higher view rates, better retention and brand awareness. This also provides the possibility for the targeted customer to easily share your targeted, concise, specific message with other potential customers by simply forwarding the video to their friends who share their interest or on WhatsApp or other social media groups. This is especially effective with competitions and special offers with codes for discounts or competition entries.
In a similar way Infographics are much more effective when communicating information about a product or offering, with the attractive, eye-catching pictures replacing long boring lines of text. Infographics could also be evolved from a static picture like a JPEG to a short, animated message like a GIF providing an enhanced method of communicating a brief message about your product. These Innov8ions on communicating brand information or offerings provide a more impactful marketing option at a much-reduced cost, to a customer that is interested in the specific product. Again these messages can easily be forwarded to friends and family with similar interests.
The future of marketing is this Innov8ive, targeted, intelligent and rapid communication that builds brands and sales and measures responses in a cost-effective way
Customers can view these various communications at times that are convenient to them and respond to the chatbot or request an agent. Contact us to discuss your customised Sales and Marketing solution which will save you money and increase sales.